The New Yorker’s weekly Caption Contest has become a highlight for readers over the years. But with the New Yorker’s readership rapidly aging, they needed to reach a younger audience.
Young people show off their sharp wit by writing funny captions on their videos and photos in Instagram Stories.
We turned The New Yorker’s Caption Contest into a weekly social contest on Instagram Stories. Every week, we share the un-captioned cartoons through the New Yorker Instagram account. People are prompted to copy the cartoon into their own story, add their super-clever caption, and share it.
The social Caption Contest proved so popular that The New Yorker have decided to turn this promotion into an ongoing program.